24 Everyday Purchases Californians Treat Like Investments (Even Though They’re Not)
There’s a quiet financial story many Californians tell themselves: spending equals investing. Buy a luxury mattress and it’s framed as an “investment in better sleep.” Book a trip and it’s sold as an “investment in memories.” Swipe for a new phone and suddenly you’re “investing in productivity.” The language feels empowering. It makes shopping sound…
