13 Broadway Icons Making Fortunes From Their Instagram Posts
Hollywood film stars and social media influencers often boast large follower counts and significant earnings from sponsored posts. Broadway performers, however, are proving that they too can generate impressive income through their Instagram accounts.
Those on the stages of Broadway productions get their recognition every night with applause and standing ovations. They can also pick up a prestigious Tony Award for their performances. But which stars turn their clout they get on stage to money on social media?
SeatPlan digs through the numbers to reveal how much money Broadway stars can earn with a single post. You might never guess which performers with millions of followers make the most.
Stars’ Social Media Worth
The numbers, compiled by SeatPlan, come from a list of performers from the original cast recordings of Broadway musicals. The list of performers was analyzed by an influencer tool to see how much each of them charges for a sponsored post on their Instagram.
If you have as few as 500 followers on Instagram, you could make between $10-$100 per post. The stars on this list have a following of at least 1 million followers so their price per post is higher than you might expect.
The Most Followed Star
Funny Girl star Lea Michele tops the list with $42,700 per sponsored post, beating out Mean Girls’ Ashley Park, who makes $23,100 less per sponsored post.
Lea Michele may tower over her Broadway peers, but she’s nowhere near the most-followed person on Instagram. That title goes to professional footballer Cristiano Ronaldo, who has over 621 million followers. He reportedly earns over $3 million per sponsored post.
Tony Awards Matter
Several Tony Award winners and nominees become big earners on Instagram. Ben Platt won the Tony Award for Best Actor in Leading Role in a Musical for Dear Evan Hansen. He earns $12,300 per sponsored post.
The star of the fourth longest-running Broadway musical, Wicked, Idina Menzel won the Tony Award for her role as Elphaba and makes $10,400 per sponsored post. Her co-star in the show, Kristin Chenoweth, was nominated but didn’t win for Wicked. She currently makes $9,400 per sponsored post.
Hamilton’s Lasting Power
The worldwide musical sensation Hamilton set records when it was released. It currently comes in second with the most Tony Awards won by a single production. Its stars, Anthony Ramos and Lin-Manuel Miranda, each make $9,500 and $9,000 per sponsored post on Instagram, respectively.
The original cast went out on top and exited the show in 2016. Yet, Hamilton is still making huge numbers. It comes in as the fourth best-selling show in Broadway history, falling behind The Lion King, Cabaret, and Sweeney Todd: The Demon Barber of Fleet Street.
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