7 Winn-Dixie Changes Floridians Are Still Getting Used To
Eight former Harveys supermarkets started ringing up as Winn-Dixie this summer, from Jacksonville to Ocala.
Other Winn-Dixie buildings changed hands too, and not every one of them kept the name.
These are the Winn-Dixie changes Floridians are still adjusting to.
1. Winn-Dixie’s New Map
Winn-Dixie doesn’t cover nearly as much ground as it used to.
The company sold or transitioned 32 stores and eight Harveys Supermarkets in Alabama, Georgia, Louisiana, and Mississippi.
Only Brunswick, Folkston, Lake Park, St. Simons Island, and Valdosta stayed on the Georgia side of the map.
Winn-Dixie now runs about 130 conventional grocery stores.
Florida holds nearly all of them.
The move follows a rough few years for the brand.
Aldi bought Winn-Dixie’s parent company in 2024, then a group of investors bought 170 of its stores back the following year.
A much smaller company took its place.
2. Winn-Dixie’s New Name
Winn-Dixie’s parent company goes by a different name than it did a year ago.
Southeastern Grocers renamed itself The Winn-Dixie Company in January 2026, with a new logo and the tagline “Bring Home More Good.”
A new attitude came with it.
Winn-Dixie’s own announcement described a “sweet-and-sassy tone of voice” now showing up in commercials and social posts.
Winn-Dixie’s chief executive, Anthony Hucker, stayed in charge through the switch.
He led the group of investors who bought the company back from Aldi in February 2025.
Same leader, new letterhead.
3. Old Stores, New Aldi Signs
Winn-Dixie buildings keep turning into Aldi stores.
Aldi kept roughly 220 former Winn-Dixie and Harveys locations from its 2024 purchase of the chain.
It has kept converting them since.
The Treasure Coast felt it hardest.
A fourth Winn-Dixie-to-Aldi conversion there left the region with just three Winn-Dixies standing, in Fort Pierce, Port St. Lucie, and Stuart.
Three stores, one region.
Sebastian, Vero Beach, and Hobe Sound all got their own conversions too, each reopening under Aldi’s name in 2026.
Shoppers who grew up driving to a familiar Winn-Dixie sometimes pull into that same lot and find Aldi’s red-and-blue signage instead.
Same parking lot, different grocer.
4. Harveys Became Winn-Dixie
Winn-Dixie folded eight Harveys Supermarkets into its own banner this summer, for good.
The converted stores sit in Jacksonville, Lake City, and Lakeland, plus Ocala and Folkston, Georgia.
Company officials called it a step toward bringing stores “together under one trusted name.”
The shelves changed too.
Each location now stocks Winn-Dixie’s Own Brand products and its Lip Lickin’ Chicken in the deli.
Harveys Rewards members didn’t lose their points in the switch.
Those points moved straight into the Winn-Dixie Rewards app, no new sign-up required.
How Winn-Dixie Rewards Works Now
Winn-Dixie folds nearly every discount into one requirement now: A free Winn-Dixie Rewards account.
Every weekly sale price, BOGO, and special rings up at the discount only for members, whether they use the app or just give a phone number at checkout.
Members also earn points automatically.
Every $2 spent adds 1 point.
Then 100 points convert into $1 of free groceries.
Percent-back offers are separate and need activating first.
A shopper has to turn a percent-back offer on in the app or online before checkout, or the bonus points never post.
5. Hitchcock’s Turned Winn-Dixie
Winn-Dixie’s newest additions are three independent Hitchcock’s Markets in North Central Florida: Williston, Alachua, and Keystone Heights.
Jax Daily Record reported the Williston store reopened as a Winn-Dixie in December, just 43 days after the deal closed.
Fast turnaround.
Alachua and Keystone Heights are converting through 2026, on a similar timeline to a new Winn-Dixie planned for Zephyrhills.
Three independent grocers, one new name.
Psst! How Winn-Dixie-savvy are you? Run through this checklist and see where you stand.
6. Groceries Ship Through Amazon
Winn-Dixie now sells groceries through an unexpected middleman.
Winn-Dixie and Amazon expanded their delivery partnership statewide by April 2026, reaching Miami, Tampa, Jacksonville, Orlando, and dozens of communities beyond them.
Shoppers can now browse more than 15,000 Winn-Dixie grocery items on Amazon, from Florida produce to the store’s Own Brand and Prestige products.
No trip required.
The partnership started small, in Jacksonville and Orlando only, before growing into a statewide option inside seven months.
Quick expansion.
Same-day delivery is part of the deal in many of those areas, so a forgotten dinner ingredient doesn’t necessarily mean a wasted trip anymore.
7. Store Closes, No Backup
Winn-Dixie closed its Garden Park Plaza store in Palm Beach Gardens this spring, with operations ending around mid-April.
It was the only Winn-Dixie in the immediate area.
No backup nearby.
The nearest Winn-Dixie locations sit more than 13 miles away, in West Palm Beach, Royal Palm Beach, and Lantana.
Winn-Dixie said affected employees could apply for roles at those nearby stores.
Winn-Dixie framed the closure as part of the same transformation behind the rebrand and the store swaps.
Not every change adds a store back to the map.
Florida Now Anchors the Chain
Winn-Dixie built its whole company plan around Florida this time.
Older versions of the chain stretched across five states at once, back before Alabama, Georgia, Louisiana, and Mississippi fell off the map.
A tighter company.
Winn-Dixie now answers to a single state, mostly, with only a handful of southern Georgia towns left outside Florida.
An Old Deli Favorite Returns
Winn-Dixie brought back a name longtime shoppers hadn’t seen in a while.
Lip Lickin’ Chicken returned to Winn-Dixie delis in early 2026, the same fried chicken recipe the chain built its deli reputation on for years.
It’s back on the menu.
The converted Harveys stores serve it too, alongside Winn-Dixie’s Own Brand and Prestige lines.
A shopper who hasn’t set foot in a Winn-Dixie deli in a couple of years might not recognize the counter otherwise.
The recipe, at least, tastes the way shoppers remember it.
11 Things Florida Grocery Cashiers Notice About You Within 10 Seconds
Put a blue tarp and a case of water on the belt at a Florida grocery store, and the cashier already knows the forecast before anyone says a word.
The rest of what they clock comes from register training and state rules nobody explains at checkout.
11 Things Florida Grocery Cashiers Notice About You Within 10 Seconds
5 Ways Costco Benefits Florida Seniors
Costco built its name on oversized packages, but some of its best perks for Florida seniors have nothing to do with buying in bulk.
The warehouse club backs its membership with savings and services retirees often miss completely.
