10 Publix Store-Brand Items Floridians Grab Instead of the Name Brands

Half the name brands in your Publix cart have a store-brand twin sitting right beside them for less.

Sometimes the two even roll off the same production line.

These are the swaps Floridians make at Publix without missing the brand name on the package.

Fresh-Brewed Deli Tea

Publix brews its own iced tea fresh in the deli and pours it into gallon jugs you grab from the cold case.

That jug lands next to Gold Peak and Milo’s, but for less money.

The deli keeps sweet, unsweetened, and green tea with ginseng in the case, all brewed the same day.

It tastes like tea someone steeped by hand, not syrup shaken out of a bottle.

Families who go through a gallon of tea a day in July notice the difference in their grocery budget by the end of the month.

GreenWise Honey Oats

Publix offers a fantastic Cheerios rival in its GreenWise line called Honey Toasted Oats.

The box is certified organic, and it costs less than the name brand with the bee on the front.

Pour a bowl beside a box of General Mills, and we’re willing to bet that most kids won’t flag the switch.

The yellow box carries decades of cereal ads behind it, while the Publix box just sits there costing less.

The honey coating tastes the same, without the national-brand markup on every box.

It’s the same golden O’s, for all intents and purposes.

Publix Seltzer Water

Publix cans its own seltzer water in the fizzy flavors that turned LaCroix into a checkout-line status symbol.

It’s just as bubbly.

But a can of Publix seltzer runs a fraction of what the trendy labels charge.

Lime, black cherry, and a rotating cast of other flavors are available year-round.

Crack one over ice with a lime wedge on a muggy afternoon, and it tastes like the pricey can.

Pour one next to a Bubly, do a blind taste test with your friends, and we’re sure the label is the only thing that gives it away.

Publix Cream Cheese Brick

Publix boxes its own Original Cream Cheese in the same silver-wrapped brick shape as Philadelphia.

It whips into a cheesecake or smears on a bagel with the same tang you grew up on.

The block costs less than the name brand, every single time.

Hosts baking for a holiday table go through bricks of Publix cream cheese without a second thought.

Swap it into a batch of jalapeño poppers, and nobody at the party will know.

Publix Premium Ice Cream

Publix churns its Premium ice cream at its own dairy in Lakeland, where staff taste-test scores of new flavors every year.

A handful of those limited runs never leave Florida, and no national brand carries them.

The seasonal batches like root beer float and peanut butter and jelly show up once a year, then disappear until the next.

It stands up to Häagen-Dazs and Ben & Jerry’s for a couple of dollars less a carton.

Scoop the Brownie Moose Tracks and see if you miss the fancy pint at all.

Restaurant-Style Tortilla Chips

Publix bags a restaurant-style tortilla chip that scoops queso every bit as well as the Tostitos beside it.

The chip runs thick enough to survive a loaded dip without snapping in the bowl.

No sad crumbs.

Set a bowl out at a backyard cookout and watch it vanish before anyone reads the bag.

A bag rings up under the red-and-white name brand, and it fills a bigger bowl for the same money.

The white-corn dipping version holds up to salsa, and it costs even less per ounce.

Publix Premium Coffee

Publix roasts a Premium coffee line in whole bean and ground, and it brews a cup that holds its own against Eight O’Clock and Dunkin.

The dark roast pours strong enough to wake a night-shift nurse, bold without turning bitter.

A bag runs well under the national labels you’d grab on autopilot.

Grab the ground dark roast or the whole bean, whichever your morning routine allows.

Floridians who drain a pot before sunrise burn through it fast, so the lower price adds up over a month.

GreenWise Organic Chicken

Publix sells GreenWise organic chicken raised with no antibiotics on a certified-organic diet.

Same seal, smaller bill.

It carries the same U.S. Department of Agriculture (USDA) organic seal as the pricier national labels.

Bell & Evans and Perdue’s organic line both charge a premium for that stamp.

Grill a pack for fajitas or bake it for a week of dinners, and the organic label still costs you less at Publix.

Floridians feeding a family feel the gap most on a big pack of tenders.

Publix Real Mayonnaise

Publix jars its own Real Mayonnaise, and it spreads as rich as Hellmann's on a summer BLT sandwich.

Southerners loyal to Duke's still keep a Publix jar in the fridge door for everyday sandwiches.

It costs less than either name brand, jar for jar.

Publix's jar shows up at church potlucks and tailgates across Florida without anyone reading the label.

Whip it into a potato salad for a weekend cookout, and nobody asks what brand you used.

GreenWise Organic Marinara

Publix jars a GreenWise organic marinara that simmers down like the premium sauces two shelves over.

It leans on tomatoes, olive oil, and basil, without the corn syrup that sneaks into cheaper jars.

Simple ingredients, lower price.

A jar costs less than Rao's or Newman's Own Organic, and it coats a pot of spaghetti just as thick.