9 Meijer Store-Brand Products Michiganders Swear Beat the Name Brands

Pie season’s here, and many Michiganders reach for the store label without a second thought.

Meijer’s 100% Pure Canned Pumpkin sold for $1.09 last holiday season.

We can only hope it’ll be the same this year.

Here are the Meijer store-brand products Michiganders swear beat the name brands.

1. Frederik’s Sesame Protein Pasta Salad

Meijer’s April 2026 release lists Frederik’s by Meijer Sesame Protein Pasta Salad as a new launch, at 13 grams of protein per serving.

Meijer started the Frederik’s line in October 2021 and named it for its co-founder, Fred Meijer.

Meijer calls Frederik’s its premium brand, so you’re reaching past the regular Meijer brand label when you pick this one up.

The Frederik’s name on the front is your cue that you’ve picked up the premium tier.

2. True Goodness Double Smoked Beef Sticks

True Goodness by Meijer Grass-Fed & Finished Double Smoked Beef Sticks has 10 grams of protein per serving.

True Goodness also labels the organic black beans that appear in Meijer’s fiber picks.

Of the three new items Meijer lists with protein counts, the beef sticks come in lowest, behind the pasta salad’s 13 grams and the puffs’ 12.

You can read the grams on the back panel and line the sticks up against the other two before they reach your cart.

3. Protein Puffs Snacks

Meijer lists Meijer Protein Puffs Snacks at 12 grams of protein per serving.

Protein Puffs fit when you want a new protein item without a sub-brand attached, and your cart stays with the main Meijer label.

The product name is plain Meijer, with no True Goodness or Frederik’s tag.

4. True Goodness Organic Black Beans

True Goodness Organic Black Beans sit on the fiber side of Meijer’s April 2026 list, not the protein side.

Your usual black beans make an easy comparison, and you can line up the fiber grams on each label.

Meijer dietitians recommend black beans for anyone who wants to add more fiber to their diet.

More than 120 Meijer-exclusive products have 5 grams of fiber or more per serving, and more than 20 of them are True Goodness.

5. Instant Oatmeal

A 10-pack of Meijer Instant Oatmeal sold for $1.79 in Meijer’s August 2025 back-to-school promotion, which ran through September 30.

Divided by 10, the sale price comes to about 18 cents each.

That promotion has ended, so the price on your shelf tag may differ from what you’d have paid then.

Meijer’s dietitians list Meijer Whole Grain Oatmeal among their fiber picks, rather than the instant version.

6. Whole Pork Shoulder Butt Roast

Fresh from Meijer Whole Pork Shoulder Butt Roast dropped from $2.99 a pound to $1.79 in Meijer’s six-week promotion that ran through September 8, 2026.

The sale cut $1.20 off every pound you bought.

About 40 percent off.

Meijer’s year-long calendar of Meijer brand discounts had already saved customers $2.5 million in 2026 by August 3, according to the company.

The promotion ended September 8, so your store’s tag shows today’s price.

7. 100% Pure Canned Pumpkin

Meijer 100% Pure Canned Pumpkin sold for $1.09 in Meijer’s 2025 holiday promotion, an eight-week run through December 31.

Meijer Pie Crust was $1.99 on the same list, so those two pie staples added up to $3.08 in your cart.

In all, more than 90 Meijer brand items were part of that holiday promotion.

That promotion ended December 31, 2025, so the price you see this fall may differ.

8. Fire & Feast Low-Smoke Fire Pit

The Fire & Feast line includes more than 80 products, and Meijer’s July 2026 release names low-smoke firepits among its customer favorites.

The line also covers pizza stones and glow-in-the-dark folding skewers.

New this summer are grill scrapers, griddle domes, grilling claws and a burger smasher press.

Fire & Feast is available only at Meijer, so you won’t find the label at another store.

You can find the line in all Meijer supercenters across the Midwest, or order it online for delivery or pickup.

9. Honey Grahams

Meijer’s June 2026 summer list priced Meijer Honey Grahams at $2, Meijer Original Marshmallows at $1 and a Meijer Chocolate Bar Multipack at $5.

Add them up and your s’mores kit costs $8 at those sale prices.

Meijer discounted more than 100 Meijer brand items on that list by up to 50 percent.

That list ran through July 7, so the tag on your shelf may show something different.

A Greenville Start

The chain you shop began as a small grocery store in Greenville, Michigan.

The values that have guided the company go back to 1934, Meijer says.

Meijer’s 2024 Corporate Impact Report, released in November 2025, marked 90 years.

Meijer describes itself as a privately owned, family-operated retailer, and you’ll find more than 500 supercenters, grocery stores, neighborhood markets and express locations throughout the Midwest.

The company has more than 70,000 team members.

The Fiber Push

Meijer announced over 300 new products in April 2026 to align with nutrition trends.

Dietitians, nutritionists and trendwatchers call increasing fiber the breakout nutrition goal for 2026, Meijer's release says.

The same release cites 25 to 38 grams of fiber a day for adults.