Most and Least Expensive Countries for Netflix Subscriptions
Netflix had nearly 270 million paid subscribers in the first quarter of 2024. But did you know that the cost of subscriptions varies significantly depending on the country or territory? There’s a difference of up to $18.66 between the highest and lowest-paying subscribers.
Americans are far from Netflix’s only audience; the streaming service powerhouse offers its services in over 190 countries and territories. However, China, Crimea, North Korea, Russia, and Syria aren’t currently among them.
Visual Capitalist set out on a mission to determine just how much money citizens from every part of the world pay for Netflix. We’ve highlighted the most and least expensive locations. Find out where the U.S. stands.
Subscription Decryption
To determine which countries pay the most and least for Netflix, Visual Capitalist analyzed Netflix’s Standard package subscription rates on Netflix.com. They gathered the data on December 10, 2023, and converted all currencies to USD.
So, the exact cost of a non-USD-based Netflix subscription may fluctuate depending on the exchange rate and any price hikes Netflix makes. However, it offers a solid foundation for comparing countries where residents pay the most and least to watch their favorite shows.
Where Netflix Costs the Most
Do you feel like Netflix’s cost has gotten out of control? Seeing how much money people in some other countries and territories pay might make you feel better.
Where Netflix Costs the Least
Some people pay less for Netflix than what Americans pay for a small cup of coffee. That said, residents in the following countries and territories typically make significantly below the median U.S. household income, so it doesn’t feel as cheap to them.
History of Netflix’s Prices
Gone are the days of single-digit ad-free Netflix services in the United States. In 2008, customers had access to unlimited Netflix streaming for only $9 per month. An even cheaper plan was available; $5 for streaming two hours of content. While the former might seem like a steal, there were far fewer titles to stream back then.
In 2011, Netflix dropped its unlimited streaming plan to $8 per month. But many customers didn’t feel the $1 savings, for they stayed on Netflix’s DVD plan, where they had access to more titles. That ran them an additional $16 per month for the lowest-cost DVD plan.
Adjustments to plan layouts and price increases became the norm over the next decade. Fast forward to July 2023, and Netflix did away with its Basic plan for new subscribers, which was, at least in part, in response to its stricter rules around password sharing. October 2023 saw another round of price increases.
Exponential Growth
There’s no shortage of Netflix competitors nowadays. But despite Hulu, HBO, Amazon Prime Video, and the like on the market, Netflix’s growth remains strong.
Statista shows that at the beginning of 2013, Netflix had under 35 million paid subscribers. In the first quarter of 2024, it had nearly 270 million paid subscribers. That’s the greatest number of subscribers the streaming service had ever had.
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