H-E-B Opens a 125,000-Square-Foot Store on San Antonio’s East Side Today. 6 Things Texans Will Find Inside

H-E-B opened its new East Side store at 6 a.m. today.

Your dinner plans can wait until you’re inside if you’re visiting after work.

The store’s Cooking Connection has live cooking demonstrations, with samplings of easy recipes you can make at home.

Here’s what Texans will find inside H-E-B’s new 125,000-square-foot store on San Antonio’s East Side.

1. True Texas BBQ Restaurant

Inside H-E-B’s East Side store, you’ll find a True Texas BBQ Restaurant with indoor seating.

Texas Monthly called True Texas BBQ the best barbecue chain in Texas in April 2019, when the chain had ten locations inside grocery stores.

At that point, the restaurants smoked all-natural meats on site every day and made sides and desserts from scratch.

Each had an ordering counter, tables and fountain drinks.

Brisket was the top seller.

Bring an appetite.

2. Made-to-Order Sushi

At H-E-B’s East Side store, you can get sushi made to order from Sushiya, the company’s sushi department.

The selections are handmade.

3. Prime Beef and Wagyu Meat Market

The meat market at H-E-B’s East Side store sells Prime, natural and organic meats, plus Wagyu.

Fully cooked options are in the market.

Skip the stove.

You’ll find seafood too, and H-E-B describes the selection as sustainably sourced.

4. Bakery With Warm Tortillas

H-E-B says you'll find handmade artisan breads and cakes at its East Side bakery, made in the store daily.

That includes warm tortillas.

5. Cooking Connection

H-E-B's Cooking Connection at the East Side store has live cooking demonstrations.

The samplings are of easy recipes you can make at home.

Take notes.

6. Meal Simple and Deli

H-E-B Meal Simple at the East Side store offers fresh, convenient, chef-inspired meals prepared daily.

Then there's the deli.

You'll find an expansive cheese selection and a charcuterie island there.

Healthy Living, Beauty and Pet Food

H-E-B's Healthy Living department at the East Side store stocks bulk food items, sports nutrition products and supplements.

If you're restocking cosmetics, the beauty department has a wide selection, along with other beauty essentials.

The pet department features Heritage Ranch by H-E-B pet food, plus toys and treats for all your furry friend's needs.

Produce, Beer, Wine and Household Essentials

H-E-B's East Side store has a produce section with organic and Texas-grown selections.

H-E-B says it's the top beer and wine retailer in Texas, and the East Side store has an extensive craft selection with a sampling station.

For setting your table, the Household Essentials department has seasonal disposable plates, bowls and utensils.

Outside the Doors

If you order H-E-B Curbside, the East Side store has more than 30 curbside parking spaces.

H-E-B's announcement says Home Delivery will serve many surrounding neighborhoods.

The Blooms floral department offers online ordering and delivery service.

The pharmacy has drive-thru service.

Stay in your car.

News 4 San Antonio reported the store will also have a Texas Backyard section for plants and outdoor gardening supplies.

I-10 and Loop 1604 East

H-E-B's East Side store is near Converse at the intersection of I-10 and Loop 1604 East.

The site sits along what H-E-B calls a bustling corridor on San Antonio's far east side.

If you're driving in, the Texas Department of Licensing and Regulation (TDLR) filing lists the address as 10137 E. Interstate Highway 10, Converse, TX 78109.

H-E-B says the store will serve customers in several East Side communities, plus commuters on their way home to Seguin, La Vernia and other outlying areas.

The property will have new retail buildings and sites for future developments.

Fox San Antonio reported in July that Wingstop and Jersey Mike's were set to open at the intersection's northwest corner, with retail stores expected in the first quarter of 2027.

Growth Around Converse

The Census Bureau estimates Converse, the city near H-E-B's East Side store, had 32,481 residents in July 2025.

That's up 17.2% since April 2020.

If you live in Converse, your city grew more than five times as fast as the nation's 3.1% over the same stretch.

Seguin's Faster Growth

Seguin, a commuter destination H-E-B names for its East Side store, grew faster, up 39.3% to an estimated 41,048 residents.

If you live in Seguin, your city grew more than 12 times as fast as the nation over that stretch.

Construction and Cost

If you're wondering what H-E-B's East Side store cost, the TDLR filing lists an estimated $21,227,977.

The filing lists 125,434 square feet, which works out to about $169 per square foot.

It describes the work as new construction, privately funded on private land, with a Sept. 1, 2025, start date and a Nov. 30, 2026, finish date.

H-E-B's July 9 announcement said construction was already underway.

H-E-B's update says the store opens at 6 a.m. on Wednesday, Oct. 28.

A Boysville Donation and Jobs

San Antonio's KSAT reported that as part of the opening, H-E-B donated $25,000 to Boysville San Antonio.

Boysville provides services for children, youth and young adults who have experienced abuse, neglect or family crises.

News 4 San Antonio reported Oct. 13 that H-E-B offers positions in store operations, customer service, pharmacy, food preparation and management.

General Manager Will Tate grew up in the area and has worked for H-E-B for more than 30 years.